The major activity in strategic planning is and businesses that make up the company. whereby management evaluates the products a. breakeven analysis O b. business portfolio analysis c. prospecting O d. SWOT analysis e. benchmarking

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The major activity in strategic planning is
and businesses that make up the company.
whereby management evaluates the products
a. breakeven analysis
O b. business portfolio analysis
c. prospecting
O d. SWOT analysis
O e. benchmarking
here to search
Transcribed Image Text:The major activity in strategic planning is and businesses that make up the company. whereby management evaluates the products a. breakeven analysis O b. business portfolio analysis c. prospecting O d. SWOT analysis O e. benchmarking here to search
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