The non-use value of an environmental asset can only be measured by a revealed preference method. Select one: O True O False The Hedonic Pricing Method is survey-based. Select one: O True O False
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- Because market and operating conditions are different in each target market all consumers will react similarly to the firm's pricing strategy. the choice of a pricing strategy is not specific to the target market. prices need to be held constant because everything else is changing. only horizontal price fixing should be used. none of the above.Suppose you have been asked by a food company to design an experiment that examines consumers’ purchase intentions toward their product (i.e., cereals), as a result of their recent pricing strategies (i.e., low price, high price) and product quality (i.e., organic offerings, nonorganic offerings) strategies. Basically, they would like to know the best combination of product quality offering and pricing strategy that yields the highest levels of consumers’ purchase intentions. How would this experiment look like? When working on this assignment, you should consider the following: Subjects: The experiment participants should be customers who consume significant breakfast cereals and are diverse in terms of income group, age group and work type. Experimental conditions: Independent variables – quality (categorical), price Dependent variable – Propensity to pay Effects: The main effect shall be impact of independent variables on propensity to pay such as how much affect does quality or…5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…
- Please read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the aboveAre there any significant features of the pricing of your product? For example, is there evidence of any of the following 1 Specific firms in the market being price makers or price takers 2 Price discrimination (e.g. by age, income group or customer location)Explain how a brand of a commonly purchased consumer packaged goods, such as toilet tissue, could be skim-priced? A service provider has decided to charge his customers P5, 000 for every upholstery cleaning service. The customer thinks that it is a steal , since the service provider is doing a great job and thinks that it could have costed them at least P7, 000 had they agreed to the first service provider that they went to. The total cost to the provider is P2, 000 which include the cleaning materials and labor. Identify the ceiling price and floor price of the service. Should the service provider decide to increase his price to P6, 500, do you think it is still acceptable to the customer? Why? Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing his product? RESEARCH: What is a pioneer advantage? Describe…
- The airline industry alters the price of its seats based on the type of seat, the number of seats remaining, and the amount of time before the flight departs. This is example of: Select one: a. Basing-point pricing b. Zone pricing c. Dynamic pricing d. FOB-origin pricing Which of the following statements is correct? Select one: a. If the prices of the product are below its costs, profits will boost. b. The pricing strategy suggesting value to the customer and profit to company should be followed. c. If customers perceive that the product is over-priced, they are keener to buy it. d. If customers perceive that a product’s price is lower than its value, they will not buy it.review the topic below and include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that is confusing to you. -The advantages of marginal analysis and how to use it for price setting.For effective segmentation of market demand, the basis for putting each customer into a given price segment requires criteria that are _____ and _____. verifiable; at each consumer's discretion easy to check; hard to change consistent across consumers; hard-to-change based on preferences; easy to change
- Go to your favorite restaurant and evaluate the menu prices based on the following: a. Local competition b. Service level c. Guest type d. Product quality e. Portion size f. Ambiance g. Meal period h. Location i. Sales mix Write a critique summarizing your opinion of the restaurant’s pricing based on the factors you observed. Do you think that the prices adequately reflect your view of the criteria?Select the correct response next to the matching statement(CLO-2). Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements? "I'll place the order first thing tomorrow" Answer 1 "Without an appointment, no sales rep gets to see Mr. Johnson". Answer 2 "I specified the bonding agent on another job and it worked for them". Answer 3 "Okay, it is a deal-we'll buy it". Answer 4 "This bonding agent better be good". Answer 5 "I don't see any reason why we can't use this bonding agent on the next job"What are the strengths and weaknesses of using regression analysis and hedonic prices to describe the bases of product differentiation?