The plan should describe the marketing mix elements (product, price, place, promotion). o Product Strategy – you may use the three levels of the product as a basis to explain the product features, attributes, and/or packaging and others. o Pricing strategy - o Place Strategy – distribution channel and physical distribution activities o Promotion Strategy - Marketing communication tools and mediums
The plan should describe the marketing mix elements (product, price, place, promotion). o Product Strategy – you may use the three levels of the product as a basis to explain the product features, attributes, and/or packaging and others. o Pricing strategy - o Place Strategy – distribution channel and physical distribution activities o Promotion Strategy - Marketing communication tools and mediums
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The plan should describe the marketing mix elements (product, price,
place, promotion).
o Product Strategy – you may use the three levels of the product as a basis to
explain the product features, attributes, and/or packaging and others.
o Pricing strategy -
o Place Strategy – distribution channel and physical distribution activities
o Promotion Strategy - Marketing communication tools and mediums
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