The resource-based view of the firm Dynamic capabilities The resource portfolio Figure 6.1 Understanding the organisational Dynamic marketing capabilities Marketing assets resource base

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter1: Managing And Performing
Section: Chapter Questions
Problem 3CTQ: How does Netflixs internal culture negatively or positively affect their ability to stay competitive...
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explain this diagram according to strategic marketing course and explain all headings and should be accurate

The resource-based
view of the firm
Dynamic
capabilities
The resource
portfolio
Figure 6.1
Understanding
the organisational
Dynamic marketing
capabilities
Marketing assets
resource base
Transcribed Image Text:The resource-based view of the firm Dynamic capabilities The resource portfolio Figure 6.1 Understanding the organisational Dynamic marketing capabilities Marketing assets resource base
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