The safe disposal of nuclear waste has been the topic ofcontinuing public debate and an ongoing issue for marketerswho work for nuclear power companies. This material is currently stored at 75 sites around the nation. To build a nuclearwaste site, the U.S. Department of Energy must apply for andobtain a license. Supporters of such sites argue that they areimportant to building America’s nuclear power capacity, whilecritics question their safety and usefulness. As a marketer, howwould you approach this issue?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The safe disposal of nuclear waste has been the topic of
continuing public debate and an ongoing issue for marketers
who work for nuclear power companies. This material is currently stored at 75 sites around the nation. To build a nuclear
waste site, the U.S. Department of Energy must apply for and
obtain a license. Supporters of such sites argue that they are
important to building America’s nuclear power capacity, while
critics question their safety and usefulness. As a marketer, how
would you approach this issue?

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