Which companies spend the most money on advertising? Business Insider maintains a list of the top-spending companies. In 2014, Procter & Gamble spent more than any other company, a whopping $5 billion. In second place was Comcast, which spent $3.08 billion (Business Insider website). The top 12 companies and the amount each spent on advertising in billions of dollars are as follows. Company Advertising ($billions) Company Advertising ($billions) Procter & Gamble 5.00 American Express 2.19 Comcast 3.08 General Motors 2.15 AT&T 2.91 Toyota 2.09 Ford 2.56 Fiat Chrysler 1.97 Verizon 2.44 Walt Disney Company 1.96 L'Oreal 2.34 J.P Morgan 1.88 a. What is the mean amount spent on advertising? (to decimals) billion b. What is the median amount spent on advertising? (to decimals) billion c. What are the first and third quartiles? (to decimals) First Quartile: billion Third Quartile: billion

Which companies spend the most money on advertising? Business Insider maintains a list of the top-spending companies. In 2014, Procter & Gamble spent more than any other company, a whopping $5 billion. In second place was Comcast, which spent $3.08 billion (Business Insider website). The top 12 companies and the amount each spent on advertising in billions of dollars are as follows. Company Advertising ($billions) Company Advertising ($billions) Procter & Gamble 5.00 American Express 2.19 Comcast 3.08 General Motors 2.15 AT&T 2.91 Toyota 2.09 Ford 2.56 Fiat Chrysler 1.97 Verizon 2.44 Walt Disney Company 1.96 L'Oreal 2.34 J.P Morgan 1.88 a. What is the mean amount spent on advertising? (to decimals) billion b. What is the median amount spent on advertising? (to decimals) billion c. What are the first and third quartiles? (to decimals) First Quartile: billion Third Quartile: billion

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: The Cocoa Exchange’s Sweet Spot In The Supply Chain

Problem 2VC

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Marketing

ISBN:

9780357033791

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Pride, William M

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South Western Educational Publishing

Marketing

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9780357033791

Author:

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South Western Educational Publishing

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Company	Advertising ($billions)	Company	Advertising ($billions)
Procter & Gamble	5.00		American Express	2.19
Comcast	3.08		General Motors	2.15
AT&T	2.91		Toyota	2.09
Ford	2.56		Fiat Chrysler	1.97
Verizon	2.44		Walt Disney Company	1.96
L'Oreal	2.34		J.P Morgan	1.88