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address the variety of aspects and approaches involved to managing/doing advertising business].
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- Name four common methods used to set the total budget for advertising?Advertising objectives can be classified by their primary purpose—to inform, persuade, or remind. In a small group, locate one advertisement that primarily informs, one that persuades, and one that reminds. Explain how each ad meets the desired objective.One requirement for effective advertising is the ability to break through competitive clutter. Explain what this means, and provide two examples of advertising methods that successfully accomplish this.
- Which of the following statements is true of an effective promotional mix? a. It works for all products of a company. b. It does not use advertising. c. It entails indirect, one-way communication. d. It meets the needs of a target market.1. For display advertisements, who are the advertisers, publishers, and the display network? What would be your role as you are trying to sell products from your website and run a display ad campaign? 2. As you are trying to design an effective banner ad for your campaign, what you can do to attract attention, communicate value proposition, and invite action? (section 4 of chapter 7)