Two firms compete by advertising. Given the profit matrix for this advertising game, identify each firm's best response to its rival's possible actions. a. Does either firm have a dominant strategy? What is the Nash equilibrium? Firm 2 Do Not Advertise Advertise Do Not Advertise 2 4 Firm 1 1 2 Advertise 0 3 0 1 b. How does your answer change if Firm 1 gets 3 instead of 1 when both firms advertise?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter15: Strategic Games
Section: Chapter Questions
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1. Two firms compete by advertising. Given the profit matrix for this advertising game, identify
each firm's best response to its rival's possible actions.
Does either firm have a dominant strategy? What is the Nash equilibrium?
Firm 2
Do Not Advertise
Advertise
Do Not Advertise
2
4
Firm 1
1
2
Advertise
0
3
0
1
b. How does your answer change if Firm 1 gets 3 instead of 1 when both firms advertise?
Transcribed Image Text:1. Two firms compete by advertising. Given the profit matrix for this advertising game, identify each firm's best response to its rival's possible actions. Does either firm have a dominant strategy? What is the Nash equilibrium? Firm 2 Do Not Advertise Advertise Do Not Advertise 2 4 Firm 1 1 2 Advertise 0 3 0 1 b. How does your answer change if Firm 1 gets 3 instead of 1 when both firms advertise?
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