Visit two local small businesses, one in the service sector and one in manufacturing. Interview employees from these organizations to obtain examples of both supertype/ subtype relationships and business rules (such as “A customer can return merchandise only with a valid sales slip”). In which of these environments is it easier to find examples of these constructs? Why?

Visit two local small businesses, one in the service sector and one in manufacturing. Interview employees from these organizations to obtain examples of both supertype/ subtype relationships and business rules (such as “A customer can return merchandise only with a valid sales slip”). In which of these environments is it easier to find examples of these constructs? Why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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