Volkswagen like all car manufacturers does extensive Marketing Research. Prior to Volkswagen discontinuing the Volkswagen Cabrio the data from the research indicated that 70% of all women drivers preferred the Volkswagen Cabrio. Today knowing that women make about 35% of all purchases what type of segmentation approach will assist Vokswagen as they adjust and update their marketing strategy to aggressively market electric vehicles. demographic segmentation geographic segmentation psychographic segmentation product related segmentation

Volkswagen like all car manufacturers does extensive Marketing Research. Prior to Volkswagen discontinuing the Volkswagen Cabrio the data from the research indicated that 70% of all women drivers preferred the Volkswagen Cabrio. Today knowing that women make about 35% of all purchases what type of segmentation approach will assist Vokswagen as they adjust and update their marketing strategy to aggressively market electric vehicles. demographic segmentation geographic segmentation psychographic segmentation product related segmentation

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers

Problem 1VC

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