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QUESTION 2
What brand does a great job of satisfying their customer's wants, needs, and demands?
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- Question 2 Explain the four components (4Ps) of marketing mix on how they affect the company’s products and servicesWhat is the marketing term for a brand name owned by a wholesaler or retailer? Question 10 options: a) Private brand b) Independent brand c) Differentiation brand d) Brand equityQuestion 21 In terms of the of consumer products how would Toilet Roll be most appropriately classified? A Convenience product B Shopping product C Speciality product D Unsought product
- What elements are included in the definition of a product? Question 7 options: a) Goods b) Services c) Goods and services d) Goods, services, and ideasQ 14 Question 14 Which of the following is NOT a considerations for the depth of a product line? Select one: a. Potential for cannibalization b. The effect on brand equity c. The trialability of a product d. Customer heterogeneityQUESTION 1: CASE STUDY ON AMAZON: ONLINE SALES Amazon sells books, music, and many other items over the Internet and is one of the pioneers of online consumer sales. Amazon, based in Seattle, Washington, started by filling all orders using books purchased from a distributor in response to customer orders. As it grew, the company added warehouses, allowing it to react more quickly to customer orders. In 2009, Amazon had about 20 warehouses in the United States and another 30 in the rest of the world. It uses the U.S. Postal Service and other package carriers such as UPS and FedEx to send products to customers. Outbound shipping-related costs at Amazon in 2009 were almost $2 billion. With the Kindle, Amazon has worked hard to increase sales of digital books. As of 2009, Amazon offered more than 460,000 books in digital form. The company has also added a significant amount of audio and video content for sale in digital form. Amazon has continued to expand the set of products that it…
- QUESTION- Australian Discount Retail (a former Australian variety retailer), Jusco (a Japanese grocery discount retailer, now part of AEON), and Primark (a UK discount clothing chain) pioneered ‘cheap chic’ — combining discount store prices with fashion appeal. What are the principal challenges of designing and implementing a ‘cheap chic’ strategy?Design a 'cheap chic’ strategy for a company entering another market, for example restaurants, sports shoes, cosmetics or office supplies.How would Diet Coke be classified? Question 9 options: a) Product line b) Product item c) Specialty product d) Product mixMARKETING QUESTION) PRODUCT: Smart Lock for bicycles
- Question 22As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign..O. ...sex appeals can create brand awarenessO. ....for sex appeal to work, the ad needs to have half-naked models.O. ...sex appeals can only sel sex products.O. ...for a sex appeal to work, the ad needs to reference sex.O. ...sex appeals are the weakest appeal.Question 1: Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations. (b) Suggests THREE (3) recommendations, how marketers can make service “tangible”. You are required to use a service-dominant brand/company to establish the justifications.Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers?