organisation. For a named company in your area of specialisation, design a real Integrated Marketing Communications strategy with at least 5 IMC tools.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2.Individual assignment 2
Integrated Marketing Communications
(IMC) is vital in any Technopreneurial
organisation. For a named company in
your area of specialisation, design a real
Integrated Marketing Communications
strategy with at least 5 IMC tools.
NB: Pharmacy, Biomedical and
Radiography must exclude outdoor
advertisements on their IMCS tools
Transcribed Image Text:2.Individual assignment 2 Integrated Marketing Communications (IMC) is vital in any Technopreneurial organisation. For a named company in your area of specialisation, design a real Integrated Marketing Communications strategy with at least 5 IMC tools. NB: Pharmacy, Biomedical and Radiography must exclude outdoor advertisements on their IMCS tools
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