organisation. For a named company in your area of specialisation, design a real Integrated Marketing Communications strategy with at least 5 IMC tools.
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A: Option C Promotion that is used to enhance companies image
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- 7.Ronnie runs an online business. He heard about all the e-commerce security threats and is worried that his website might be the next target. He hires you as a consultant to advise him on how to overcome the issues. In your reply to him, you are to critically advise him on the 2 following areas. i. Common types of e-commerce threats; and ii. Solutions on how to overcome each of these threatsZhang Kar-wai, a computer engineering graduate from StanfordUniversity, has recently accepted his first paid position at astart up company in San Francisco. The company's main productconsists of a suite of smartphone applications designed to trackindividuals' personal health information. The collected dataincludes their medical records, seasonal illnesses, bloodpressure and glucose levels, eating habits, sleep cycles, andeven their weight and reproductive health.The products are designed primarily to helpindividuals reach health-related goals and enableusers to manage their overall health andwellbeing. Information about the user is stored inthis app, including what prescriptions they aretaking and how frequently they schedule doctor'sappointments. As the developers of the app, Zhangand his company have access to this information Although Zhang is a relatively new hire, he performed a significant andcritical role in developing the app and is justifiably proud of his work. Hewas excited…A manufacturing company has the following financial information (in millions of $)Sales $562Cost of goods soldDirect labor 43Purchased materials 267Overhead 35All other costs 142Pretax earnings 75a. What is the profit leverage effect of purchasing in this company?b. What is the percent increase in earnings from a 5 percent savings in purchasing?
- 4. Transrail is bidding on a project that it figures will cost $400,000 to perform. Using a 25% markup, it will charge $500,000, netting a profit of $100,000. However, it has been learned that another company, Rail Freight, is also considering bidding on the project. If Rail Freight does submit a bid, it figures to be a bid about $470,000. Transrail really wants this project and is considering a bid with only a 15% markup to $460,000 to ensure winning regardless of whether or not Rail Freight submits a bid. a. Prepare a profit payoff table from Transrail’s point of view. (6 points) b. For this payoff table find Transrail’s optimal decision using (1) the pessimistic approach, (2) the optimistic approach, and (3) minimax regret approach. (10 points) c. If Rail Freight is known to submit bids on only 25% of the projects it considers, what decision should Transrail make? (5 points) d. Given the information in (c), what is EVPI? (5 points)Codehesion is an award-winning Android and iOS app development company that produces world-class work for South Africa’s biggest businesses. Its areas of expertise cover all aspects of app development and include: Project Management, Front-End Development, Back-End Development, Testing, and Deployment and Maintenance. This is complemented by Codehesion only employing highly-skilled and experienced software engineers, computerscientists, and project managers who specialise in app development. The result is a long list of satisfied clients andCodehesion winning multiple awards for its work. Its client list consists of the biggest names in business – both local and international – including Hyundai, Leroy Merlin, Woolworths, Peermont Global, Fines SA, Entabeni Systems, Poynting, HOMii, Midstream Estates, Marcura, Nology, Workshop 17, Sendr, and many more. What Codehesion offers Codehesion offers its clients a range of app development services, all delivered by its highly-skilled…What is a corner point and whats the reason behind lenear programming solutions afe focused on corner points ?
- 13 In addition to the legislation and guidelines that may apply, the investment policythat is decided upon by the investment manager (for a client) should include allthe following elements EXCEPT rate of return expectations (including timeframe) and expected volatility specific goals about continuing education an investment review process the asset classes for investment a policy review process1. Describe the nature and causes of the employee health insurance cost problemin this case.2. What information should the employee health benefits committee gather beforemaking any recommendations? Why?DeCarlo came away from the conference with a greater appreciation of the complexityof the problem of increasing employee health insurance costs and a greaterdetermination to do something about it. However, he wasn’t sure about his next steps.He viewed his company as a “preferred employer” because it had always paid abovethe market wage rates and its benefits were always more liberal than those of otherU.S. companies and particularly those of foreign competitors. DeCarlo did not want todo anything to jeopardize his company’s advantage in attracting and retaining highquality personnel. At the same time, he realized that if no changes were made, hishealth insurance premiums may be greater than his total projected company earningsby the year 2016.Quality Auto Parts’ present health insurance…A franchise operation that sells frozen custardintends to open one or more new stores in amedium-sized metropolitan area. Three sitesare under consideration. Each site hassomewhat different projected profitcontribution and different supervisionrequirements. The first site has an estimateddaily profit of $200 and a weekly supervisionrequirement of 48 hours; the second site has aprojected profit of $100 per day and a weeklysupervision requirement of 30 hours; and thethird site has an estimated daily profit of $150and a weekly supervision requirement of 20hours. The firm will have 65 hours available forper week for supervision.Use Excel to determine which site or sitesshould be selected in order to obtain thehighest projected daily profit?
- 1. Company resources include the following: A. Human, psychological, and social B. Financial, human, and capital C. Functional, formal, and financial D. Corporate, investor, and employment 2. The Operations Department deals with: A. The production and distribution of a company's good or service B. All legal matters relating to the business C. The creation, pricing, selling, and promotion of a company's good or service D. All of these 3. Value means customers believe: A. You cannot compete on price B. They are getting a good deal for the price paid C. Both You cannot compete on price and They are getting a good deal for the price paid D. None of these1. Propose solutions a. propose two distinct and independent solutions that each directly addresses Hālau Online's main business problem. b. the two proposed solutions must be presented in such a way that comparisons can be made between them. Description of the two solution must be sufficient to recognize why they are alternatives worthy of consideration.(TCO 6) Address each of the following:(a) Define data mining.(b) Describe how data-mining techniques can be applied to business objectives.(c) Discuss the advantages and disadvantages of using data mining.