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- Please no written by hand and no emage Related to Place strategy in the marketing mix, intermediaries serve three functions, each ofwhich includes multiple activities. Please introduce a retailing store you like the most bydescribing how it serves these three functions with specific activities.1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers? 3.Industry watchers blame the introduction of iTunes andother online music streaming sites for the overall decline ofthe retail music store. Most, however, feel that music storeswill somehow remain viable. What are some changes theseretailers could make in their merchandising, customer service,pricing, location, and other strategies to try to reinvent theirbusiness?
- Refer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix. What strategies should Payless ShoeSource follow to move itself into the same position as Tiffany & Co.?1. Explain the between disposable and discretionary income. Which is more important to retailers? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Explain. 3. Identify and describe some bases for segmenting retail markets. How would a retailer use them?Spend some time browsing Alibaba.com and taking a look at some examples of the products that are offered for sale. What are some of the logistical factors that are different between buying anything from Amazon.com vs Alibaba.com?
- Given the following data from a Comparative Competitive Efforts page in the CIR: WHOLESALE SEGMENT YourCompany IndustryAverage Your Companyvs. Ind. Avg. Wholesale Price ($ per pair) $74.50 $53.83 +38.4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 50 300 -83.3% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100.0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5,000 4,675 +7.0% Retail Outlets 3,282 1,538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23.7% Pairs Demanded 2,024 2,413 -16.1% Gained/Lost (due to stockouts) 0 0 Pairs Sold (000s) 2,024 2,413 -16.1% Market Share (%) 8.4% 10.0% -1.6 pts Based on the above data for your company, which of the following statements is false? Your company’s percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted…List the names of the store brands found in three retail food chains in your country. Identify the private-label brands of another retailer of your choice and comparethe price and quality of one of the products to those of a comparable national brand. (AACSB: Written and Oral Communication; Reflective Thinking)business marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?