What issues in channel conflict might arise from Procter & Gamble’s special arrangements with Amazon.com?

A good channel intermediary can be useful for manufacturers. Does a manufacturer's own distribution network justify doing so instead of using separate intermediaries?

Is Amazon Web Services an enterprise-level platform?

Consider the challenge that Casper Mattress experienced in going against traditional distribution channels for its products. This can be likened to a “David versus Goliath” strategy—very high risk, but with potentially high rewards. As you consider a product or business that you would like to launch, Is there a nontraditional distribution opportunity that might challenge the conventional “industry” but create an innovative alternative to reach customers? Feel free to agree or disagree and explain why. If you agree, consider what is unique about your product that would allow you to disrupt traditional distribution channels and why nontraditional distribution would work for your product and not some other product.