When consumers face ambiguity of information and it is hard to determine product quality, they: tend to see the product as inconsistent with their prior expectations. find attribute recall for the product very easy and long lasting. tend to casily approve the information by experiencing the product. tend to support hypotheses of the product derived from advertising or word of mouth.
When consumers face ambiguity of information and it is hard to determine product quality, they: tend to see the product as inconsistent with their prior expectations. find attribute recall for the product very easy and long lasting. tend to casily approve the information by experiencing the product. tend to support hypotheses of the product derived from advertising or word of mouth.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Pls select correct option and answer in simple words 5-6 sentences
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