When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketing
When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When order requests come in, the designers of Modern Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Modern Furniture is successful in tailor-making products for its customers. This is an example of _______.
- A) market diversification
- B) undifferentiated marketing
- C) mass customization
- D) differentiated marketing
- E) trigger-based marketing
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