The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers) Based on the information in the article and what you have learned from Services Marketing, (1) identify and explain three (03) key services marketing concepts/topics that are related to the case, and (2) illustrate how these concepts/topics could be used by online retailers to improve customer experiences. Your essay should demonstrate that: (1) you understand the news article (by referring to specific details mentioned in the news article), (2) you can conduct further research from other sources (academic journal references, industry publications and other relevant secondary sources), and (3) you can apply your Services Marketing knowledge .
The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers)
Based on the information in the article and what you have learned from
explain three (03) key services marketing concepts/topics that are related to the
case, and (2) illustrate how these concepts/topics could be used by online retailers
to improve customer experiences.
Your essay should demonstrate that: (1) you understand the news article (by referring to
specific details mentioned in the news article), (2) you can conduct further research from
other sources (academic journal references, industry publications and other relevant
secondary sources), and (3) you can apply your Services Marketing knowledge .
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