Which of the following best illustrates positioning for product attributes? Select one: O a The combination shampoo and conditioner O b. The only shampoo you'll need at the gym O. The lowest priced shampoo d. The best shampoo for babies

Which of the following best illustrates positioning for product attributes? Select one: O a The combination shampoo and conditioner O b. The only shampoo you'll need at the gym O. The lowest priced shampoo d. The best shampoo for babies

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

Question

es of Marketing Fall20
Which of the following best illustrates positioning for product attributes?
Select one:
O a. The combination shampoo and conditioner
ion
O b. The only shampoo you'll need at the gym
O . The lowest priced shampoo
Dd. The best shampoo for babies

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