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- 1. Write a 150-word essay about building a successful brand and include real-life situationsWhy is selecting a name so important to branding and success of the product?Identify two examples of branding in financial services. (e.g. specific type of retail bank accounts or insurance policies) and design their characteristics. How meaningful are these brands likely to be to customers.
- Do you think the company has been successful in creating the brand name for its products? What do you think are the reasons why the brand names created have been successful?How does effective branding contribute to building customer loyalty and trust?Keeping the 6 attributes in mind, how will you measure a brand’s Brand Value? You have to choose ANY ONE BRAND and give you personal opinion about it.
- Explain the opportunities for the branding of specialty products. Exploreconsumers’ views regarding the product category and what exactly is the value proposition for them. Is there an attractive segment for your company to target? Explore the competitive environmentWhat do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?Why copying a signature brand design bad?