Highlight the 2 aspects in the case study above, Then explain how the National economy benefits from the standpoint of a Business Guru

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After the Covid restrictions were lifted 9 months ago, “Club Night Life District” has NOT operated  at   80% of its capacity. One year ago, 2 managers were almost arrested for the overcrowded state  Of their then popular Bar. On the other hand, the 2 new Bars in the further up their street had to turn away customers. According to the “Undercover Customers” who were paid to visit “Bar YOLO” and “Paradiseo”. The report showed that Patrons enjoyed special price reductions during the night at random times and they won door Prizes for their regularity and participation in spontaneous competitions, these   were staggered  throughout the week. Management held a Training workshop 2 days ago for the customer service staff to upgrade skills  on customer engagement strategies based on the report they had received from their  “Undercover Customers”.   Implementation begins at the weekend. 

            Highlight the 2 aspects in the case study above, Then explain how the National economy benefits from the standpoint of a Business Guru. 

                                                                                    

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