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Explain The Meaning Of "segmentation Violation"?
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- 2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMReview the various types of data, metrics, and date definitions related to the STAR reports Define the different breakdowns for segmentation data. What type of data is not displayed on a STAR report? Identify difference between North America and Non-North America STAR reports. What do you think are the most important pages in a monthly STAR report. Create a possible procedure and order of steps to review a monthly STAR report. Describe the pages that compare the subject hotel to industry data and explain the value of this comparison. Describe the pages that compare the subject hotel to the comp set. What are all the various metrics that can be analyzed? Describe the response pages and the values of this information. Describe how a hotel that is performing well (beating their comp set) can use the STAR report to look for areas of improvement. Describe how a hotel that is significantly underperforming its comp set (being beaten) can use the STAR report to improve their performance.…Discuss the purpose of STP and use an example of discuss this using a product of service of your choice Product: Segmentation: Targeting: Positioning: