Which of the following is NOT an example of data collection in marketing research?     Reviewing existing sources of data     Focus groups     Surveys     Observation research     All of these are examples of data collection in marketing research

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following is NOT an example of data collection in marketing research?

   

Reviewing existing sources of data

   

Focus groups

   

Surveys

   

Observation research

   

All of these are examples of data collection in marketing research

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