Which of the following is true with regard to media publics? O d. This group carries news, features, and editorial opinion. b. This group directly influences the company's ability to obtain funds. The primary function of this group is to protect the interests of minority groups.

Which of the following is true with regard to media publics? O d. This group carries news, features, and editorial opinion. b. This group directly influences the company's ability to obtain funds. The primary function of this group is to protect the interests of minority groups.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following is true
with regard to media
publics?
a.
d. This group carries
news, features, and
editorial opinion.
b.
This group directly
influences the
company's ability to
obtain funds.
C. The primary function
of this group is to
protect the interests of
minority groups.

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