Which of the following price adjus participating in sales-support prog O a. discount and allowance pric O b. captive product pricing Oc. dynamic pricing O d. product bundle pricing O e. product line pricing
Which of the following price adjus participating in sales-support prog O a. discount and allowance pric O b. captive product pricing Oc. dynamic pricing O d. product bundle pricing O e. product line pricing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
![Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or
participating in sales-support programs?
O a. discount and allowance pricing
O b. captive product pricing
O c. dynamic pricing
O d. product bundle pricing
O e. product line pricing
A Moving to another question will save this response.
« < Question 26
TOSHIBA
DEL
SNI
PAA
FB
F10
F12
F9
BACK
SPACE
7 V
8A99
0
TYYIU](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F94acc3ed-9332-45a8-8618-c414cc6922dd%2Fab8ec57e-1af1-41c5-a6bc-34cc3aa9acb7%2Fj08wb6p_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or
participating in sales-support programs?
O a. discount and allowance pricing
O b. captive product pricing
O c. dynamic pricing
O d. product bundle pricing
O e. product line pricing
A Moving to another question will save this response.
« < Question 26
TOSHIBA
DEL
SNI
PAA
FB
F10
F12
F9
BACK
SPACE
7 V
8A99
0
TYYIU
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