Which opportunities and outcomes of international strategy are Ikea's top management attempting to capitalize on?  If you were to make a suggestion to its management for the future direction of Ikea with respect to international diversification, what would it be?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter6: International Management
Section: Chapter Questions
Problem 8CRQ: What is a global strategy? When do companies prefer a global strategy?
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Which opportunities and outcomes of international strategy are Ikea's top management attempting to capitalize on?  If you were to make a suggestion to its management for the future direction of Ikea with respect to international diversification, what would it be?

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Are international strategies always just a special case of diversification strategies that a firm might pursue? What, if anything, is different about international strategies and diversification strategies?

 

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