Explain what is unique about the business context that the Lie-Nielsen Toolworks (LNT) operates in, include:A description of the sales context channels they use and why these present specific IT challenges (explain how the challenges relates to the nature of the channels).Discuss the manufacturing context, the geographical location, and what typical business model solutions would or would not work for LNT (e.g. lean/agile, outsourcing, offshoring etc.). Explain how the two contexts above influence each other and where possible digital strategies can be used to reinforce the integration of the business.Apply the strategic alignment model as discussed in week 3 readings to help Tom appreciate how to align his digital strategy.(Word count guideline - 600 words max)

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain what is unique about the business context that the Lie-Nielsen Toolworks (LNT) operates in, include:

A description of the sales context channels they use and why these present specific IT challenges (explain how the challenges relates to the nature of the channels).
Discuss the manufacturing context, the geographical location, and what typical business model solutions would or would not work for LNT (e.g. lean/agile, outsourcing, offshoring etc.).
Explain how the two contexts above influence each other and where possible digital strategies can be used to reinforce the integration of the business.
Apply the strategic alignment model as discussed in week 3 readings to help Tom appreciate how to align his digital strategy.
(Word count guideline - 600 words max)

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