You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : 1 A decent website of the business . 2 A clear description of their products and services • 3 How does Social Media help this business reach their target customers ? Project Written Contents : 4  Identify the products of Zara  5  services of Zara 6.1  Who are Zara's customers ? 6.2 What Zara's customers like ? 6.3 What Zara's customers needs ? 6.4 Analyze Zara target market . 7 what's the size and growth of the market ZARA . Environmental Forces : 8 describe any of the social , economic , technological , competitive , and regulatory trends that may be appropriate to the performance of this business , both currently and in the future , 9  write the  SWOT analysis of Zara 10  Specify and describe the marketing mix element ( the 4 Ps ) of this business in Zara Platforms of Social Media 11 Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application 12 Which Social media should be used by Zara  business to improve their reach and influence over consumers . 13 write a creative advice for Zara  business to improve their sales.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :
1 A decent website of the business .
2 A clear description of their products and services •
3 How does Social Media help this business reach their target customers ? Project Written Contents :
4  Identify the products of Zara 
5  services of Zara
6.1  Who are Zara's customers ?
6.2 What Zara's customers like ?
6.3 What Zara's customers needs ?
6.4 Analyze Zara target market .
7 what's the size and growth of the market ZARA .
Environmental Forces :
8 describe any of the social , economic , technological , competitive , and regulatory trends that may be appropriate to the performance of this business , both currently and in the future ,
9  write the  SWOT analysis of Zara
10  Specify and describe the marketing mix element ( the 4 Ps ) of this business in Zara
Platforms of Social Media
11 Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer .
Online Marketing application
12 Which Social media should be used by Zara  business to improve their reach and influence over consumers .
13 write a creative advice for Zara  business to improve their sales.

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