Marketers can add ______________ or enhancements to differentiate their brands from the rest of the pack and raise involvement. Select one: a. service features b. specifications c. product specifications d. product features e. features
Q: Ms. Iram is a potential customer who had wanted to buy your product but suddenly decide not to buy…
A: Communication between buyer and seller is very important. the seller should understand the needs of…
Q: Which one of the following most closely refers to an organization expanding its product line?
A: Out of the following the one which is most closely referred to an organization expanding its product…
Q: Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is…
A: Product experience is a component of the entire user experience, focused on the experience of the…
Q: Performance Task 1 A. Direction: Using the 4Ps of Marketing, fill in the information about your…
A: A. For the 4 P's of marketing, let's discuss Apple iPhone. B. Let's take a Supermarket app as a…
Q: What is the core product or benefit of a television: Select one: a. The features of the TV b. The…
A: The core benefit is the main purpose of purchasing a product or the service. The core…
Q: Customer ___ is an important driver of a service firm's ___ * a. satisfaction: value b. loyalty:…
A: Note: “Since you have asked multiple questions, we will solve the first question for you. If you…
Q: 0% plagiarism, please write it own your own words. And stop rejecting the question it's not an…
A: Raysut Cement is a cement company based out of Oman. It is among one of the world's top 100 Cement.…
Q: Which of the following areas are affected by BI? a. All of the above b. Customer relationship…
A: Business intelligence can be referred to as a techniques based on computers which are collected and…
Q: a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fe c. The…
A: The answer ti the first question is more rapid response to the customers enquiries. The answer to…
Q: Match up the following definitions with the correct description. Third Party Administrators…
A: Insurance refers to a contract in which the person or the entity receives reimbursement against the…
Q: ________________________is appropriate for organization that offer relatively narrow product lines…
A: A Product specialized sales organization is a type of sales organization which is suitable in cases…
Q: 13) As one of the user-centred success factors, website design/visual refers to a user-friendly,…
A: Utility of the website helps in determining the success or failure of a website. As the visitor on…
Q: What is the marketing plan outline for the board game candy land
A: Marketing strategies created by marketers to to organise their actions to achieve the marketing…
Q: Question 1: a. Give an example of a company/brand that used crowdsourcing method for creating…
A: The term “crowdsourcing” has been around for nearly a decade, originally coined in 2006 by Wired…
Q: he following table contains the components of marketing management required. I will transfer each…
A: Administrative process: The administrative process in marketing management is a set of…
Q: 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years, Is this…
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…
Q: When salesperson meets a potential customer to improve relationship, discuss product and possibly to…
A: Ans : C) Pre - approach
Q: A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an…
A: Disclaimer: Since you have asked multiple question, so as per company policy, we will solve the…
Q: 2 Effective and efficient e-government service delivery does not require a clear multichannel focus…
A: E- Government services refers to the delivery of services through Internet or other digital…
Q: Touch points in the CRM domain area are does not include a. Web b. Face-to-face c. Phone d. Where…
A: Touchpoints in the CRM domain area do not include :
Q: 10-The organizations to understand the customer behavior they use ? a. Online marketing O b Product…
A: Consumer behaviour can be explained as the study of how individuals, company or organization…
Q: Which of the following is the most important factor in successful new-product introduction? a.…
A: The correct option is option b.) Consumers today are not very eager to spend more on a product…
Q: MATCHING TYPE. Match column A with column B. Write the letter of your answer on the blank provided…
A: Marketing tools are the methods that marketers incorporates for brand promotion and positioning.…
Q: Four (4) factors determine the usefulness of information to a manager : Namely, (a) Quality ; (b)…
A: A company has different types of information users, but perhaps the most common use of a company's…
Q: Which of these is true ? a. Generic products and customized products are types of software products.…
A: A generic product can be defined as a product which is developed by the manufacturer to be sold in…
Q: a)What is Brief Research Report. Briefly explain the stages that could be probably included in a…
A: a) In terms of business and marketing, a Brief Research Report is a summarized review in an…
Q: Initially, the manager asked you to construct an epic in order to describe stories in a broader user…
A: Answer 2: A lengthy user story that is too big to fit inside a sprint is called an epic. This…
Q: MCQ445: Which of these is true ? a. Generic products and customized products are types of software…
A: Software - It is a collection of different programs that normally consists of configuration files,…
Q: How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
A: Production or sales-oriented firms focuses on designing, developing and selling its products based…
Q: What is a fair trade product? How it is related to ethical sourcing?
A: Trade refers to buying, selling or exchange of or services between two parties. It is the basic…
Q: Create an E-commerce Business Plan / Proposal for your E-commerce Business. The proposal contents…
A: INTRODUCTION:- The different aspects that go into the introduction and continued increase of an…
Q: 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A)…
A: Marketing is the function of catering of consumer needs along with promotional aids in order to…
Q: While interactive marketing provides more precision in reaching your target customer it often costs…
A: Note- Hi! Thank you for the question As per the honour code, We’ll answer the first question since…
Q: Read the following text, and write a short title (1 - 3 words) which states the main topic Some…
A: After going through the title Corporate vs Individual Branding it is the best suited for comparison.…
Q: Assume that your manager asked your team to develop a line of features as part of your product…
A: [Hi! Thanks for the question. As per our Bartleby guideline, we are supposed to answer only ONE…
Q: Discuss four reasons why some organizations fail to conduct need assessent as thoroughly as they…
A: Every organization recruits the best trained and skilled employees according to its work and…
Q: Identify the statement said by the prospect that represents the objection results from negative…
A: Very often, consumers tend to decline offers and services due to poor experience in the past,…
Q: Kindly write two to three sentences for each of the following marketing terms: 1. Marketing…
A: "Since you have posted a question with multiple sub-parts, we will solve first three sub-parts for…
Q: Marketing's job is not just to satisfy consumer wants as they exist at any particular point in time…
A: A marketer can be defined as a person who is made responsible to undertake all the activities…
Q: Mr. Kamal works as a sales manager, selling hairdressing equipment. He identified several potential…
A: The goal of the promotional portion of the marketing process is to persuade customers that they…
Q: It is form of performance standard which includes the behavioral part of the salesforce, such as…
A: The sales force is responsible for handling customer relation problems. The details are discussed as…
Q: Explain introduction sales report. 2. Explain objective sales report. 3. Explain recommendation…
A: Sales report provides insight into the process and serves as the foundation for successful sales…
Q: Variable costs for a product like an energy bar include: A) cost of renting equipment and space B)…
A: Variable costs: Variable cost refers to the cost associated with the corporate expense of the…
Q: Select one: a. inaccurate. b. unconcise. C. unclear. O d. inaccessible.
A: A memo is written from a manager to a fresh engineer. The manager wants the fresh engineer to…
Q: The actual sale is made in the ___________ stage of the personal selling process: Select one: a.…
A: Answer-C) Follow Up The personal selling process is a 7 step approach: prospecting, pre-approach,…
Q: isitors who are motivated to buy, but are looking for more information before they make a purchase…
A: There are many kinds of customers who like to buy the product, some of them spend more time while…
Step by step
Solved in 2 steps
- ABC Compnay’s mission statement contains the strategic objective “to connect people to their passions, their communities, and the world’s knowledge. To ensure this, ABC Compnay offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation.” This is not a good strategic objective because it lacks a finish line and a time frame. True FalseFill in the following gaps without explanation. I need answers only. 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category…Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin. This is an example of A. mass customization. B. synergy. C. target marketing. D. how the 80/20 rule is implemented. E. repositioning.
- 1) ............ is simplicity and ease of pronunciation and spelling. Select one: O a. Brand Awareness O b. Tactics O c. packaging O d. Brand Equity 2) Brand positioning is_ Select one: O a. All the options O b. Brand name O c. focus on target market O d. brand logo1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…What is false about the crossover effect? a. can occur with pricing b. can occur with advertising c. can occur with brand design d. 5 point difference can result is significant results to the higher scoring company e. all are true. none are false. Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a situation analysis found that one of your bigger competitors has developed a patented technology that results in frames 15% lighter than yours. This represents a(n)_______in SWOT? a. Strength b. Weakness c. Threat d. Opportunity e. None are correct f. All are correct
- Your potential target and customer segmentation with focus on Digital solutions i. Actual customer ii. Potential customers iii. Aspirational customer 2. Potential approach to close your segmentation and identification of ¨personas¨ i. Bundling ii. Portfolio i ii. Product line iv. Promotionsor incentives Ans both otherwise don't ans1. Is it true that the more loyal the firmâs profitable customers, the higher the firmâs customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…Creating your own Catering company Computers & Software – POS systeam, what sofware to use. Ex kitchen software, menu pro, or whatever is current – how will you use social media Traditional Marketing – define your market, know your client performs well and follow up = on your reputation. 4 Ps. Place, products, price & promotion, Networking Websites –select a Domain name - decide what to put on your catering website – menu, contact information, pictures, history etc Public Relations what PRs does and doesn’t do, applying your PR plan Social media relations & campaigns. How is Public relations different from advertising? Record Keeping Case Study do what you love. Get excited when is a potential client Save money – look for sales and a variety of best prices without sacrificing quality Everything from intention is made with good intentions
- A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product line is: Select one: a. None of the options are correct b. This is not a product line c. 5 d. 4 The main aim of modern marketing is to : Select one: a. Focus on the features of the product b. Earn profit through customer satisfaction c. Make products to earn maximum profits d. Aggressively sell products to customers26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…Personal selling process starts with approaching to customers. Select one: a. False b. True With the success of the Internet, few producers sell through intermediaries today. Select one: a. True. b. False. A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product line is: Select one: a. None of the options are correct b. This is not a product line c. 5 d. 4