Chapter 1, Problem 1.15CS1

Explanation of Solution

Zulily’s principle assets:

Zulily’s corporation most necessary assets are relationship with its merchants, its customers and its data. According to the case study, Zulily used existing technologies to build an innovative business in a traditional market. The unique success practiced by Zulily suggests that the managerial ability that brought Zulily to its prior level of success is unusual and therefore very important. Though, as is often the case, companies must work very hard to maintain their success and Zulily identified that it was not capable to meet market expectations for growth...