Century 21 Accounting General Journal
Century 21 Accounting General Journal
11th Edition
ISBN: 9781337680059
Author: Gilbertson
Publisher: Cengage
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1- Explain how you can assess the support for corporate innovation; showing what questions can be asked in order to do the assessment process. 2- What are the rules for an innovative environment? 3- Explain briefly the "Entrepreneurship Theory". 4- Define the following terms: a-Cognition b-Social Cognition Theory c-Entrepreneurial Cognition d-Cognitive Adaptability e-Metacognitive Model
PURPOSE:The concept of creating shared value (CSV) was articulated by Michael Porter and Mark Kramer. They describe it as “Creating economic value in a way that also creates value for society by addressing its needs and challenges. Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.”34 This approach to business is especially relevant in today’s business world as the connection between businesses and their customers becomes stronger through social media attention and easy access to information on the internet. Many customers not only care about the product or service value but also want to know how the company operates and what it stands for. From the company’s perspective, it is also very important to understand that not all profit is equal. Porter and Kramer state, “Profits involving a social purpose represent a higher form of capitalism—one that will…
The CEO and his top managers have asked themselves two important​ questions: a. do customers value what the company is​ providing; and b. can the company make money doing​ that? This group is developing a​ ________.   A. business model   B. BCG matrix   C. competitive advantage   D. strategy
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