Bundle: Contemporary Marketing, 17th + Lms Integrated For Mindtap Marketing, 1 Term (6 Months) Printed Access Card
Bundle: Contemporary Marketing, 17th + Lms Integrated For Mindtap Marketing, 1 Term (6 Months) Printed Access Card
17th Edition
ISBN: 9781305722163
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 1, Problem 3CTE
Summary Introduction

To discuss: The reasons on utility being an important feature of marketing.

Introduction: Utility is defined as an economic framework, is a model used to support manufacturers and advertisers to structure and distribute their items so that it will probably draw in more customers and an increment in sales and revenues.

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