WCC MIND TAP INSTANT A/C MKTG 12 W/EXCE
WCC MIND TAP INSTANT A/C MKTG 12 W/EXCE
12th Edition
ISBN: 9780357460672
Author: Lamb
Publisher: CENGAGE C
Question
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Chapter 1, Problem 4LO
Summary Introduction

To discuss: The reason to study marketing

Marketing refers to the set of activity, institution and process of exchanging offerings, communication, delivering, and creating which has the values of clients, customers, society and partners at larger.

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