REVEL for Marketing: Real People, Real Choices -- Access Card (9th Edition) (What's New in Marketing)
9th Edition
ISBN: 9780134791388
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 1, Problem 4QA
Summary Introduction
To explain: The demand need and want with respect of their role in marketing.
Introduction: Marketing is the activity of promoting, advertising and selling products to a customer in exchange for money. It is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.
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REVEL for Marketing: Real People, Real Choices -- Access Card (9th Edition) (What's New in Marketing)