Operations Management: Processes and Supply Chains (11th Edition)
Operations Management: Processes and Supply Chains (11th Edition)
11th Edition
ISBN: 9780133872132
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 1, Problem 5DQ
Summary Introduction

Interpretation: Identifying market segments, making need assessments and determining the collection of products and services when conducting a market analysis.

Concept Introduction: A market analysis is generally done to understand what is expected of the customer, this is an essential element for an operational strategy when a customer-driven strategy is developed.

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Suppose that you were conducting a market analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a needs assessment? What should be the collection of services and products?
a) Suppose that you were conducting a market analysis for a new textbook about technology 3 management.i. What would you need to know to identify a market segment?ii. How would you make a need assessment?iii. What should be the collection of services and products?
How do marketing, operations, and human resources work together in a services business?
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