Business Analytics (2nd Edition)
2nd Edition
ISBN: 9780321997821
Author: James R. Evans
Publisher: PEARSON
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Textbook Question
Chapter 1, Problem 8PE
A survey handed out to individuals at a major shopping mall in a small Florida city in July asked the following:
- gender
- age
- ethnicity
- length of residency
- overall satisfaction with city services (using a scale of 1-5, going from poor to excellent)
- quality of schools (using a scale of 1-5, going from poor to excellent)
What types of data (categorical, ordinal, interval, or ratio) would each of the survey items represent and why?
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Business Analytics (2nd Edition)
Ch. 1 - Discuss how you might use business analytics in...Ch. 1 - A supermarket has been experiencing long lines...Ch. 1 - Suggest some metrics that a hotel might want to...Ch. 1 - Prob. 4PECh. 1 - Classify each of the data elements in the Sales...Ch. 1 - Identify each of the variables in the Excel file...Ch. 1 - Classify each of the varaibles in the Excel file...Ch. 1 - A survey handed out to individuals at a major...Ch. 1 - A bank developed a model for predicting the...Ch. 1 - Four key marketing decision variables are price...
Ch. 1 - Suppose that a manufacturer can produce a part for...Ch. 1 - Return on investment (ROl) is computed in the...Ch. 1 - Total marketing effort is a term used to describe...Ch. 1 - Automobiles have different fuel economies (mpg),...Ch. 1 - A manufacturer of mp3 players is preparing to set...Ch. 1 - The demand for airline travel is quite sensitive...
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