To determine If the sentence is adequately focused on features or benefits. Introduction: AIDA model: The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject. Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that. In marketing and sales messages have to compete for the audience’s attention.

Question

Want to see the full answer?

Answer 1

Question

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 2

Question

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Answer 6

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Answer 7

Chapter 10, Problem 10.23E

Summary Introduction

To determine
If the sentence is adequately focused on features or benefits.

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.

In marketing and sales messages have to compete for the audience’s attention.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 10 - Prob. 1CA Ch. 10 - Prob. 2CA Ch. 10 - Prob. 1LOC Ch. 10 - Prob. 2LOC Ch. 10 - Prob. 3LOC Ch. 10 - Prob. 4LOC Ch. 10 - Prob. 5LOC Ch. 10 - Prob. 6LOC Ch. 10 - Prob. 7LOC Ch. 10 - Prob. 8LOC

Want to see the full answer?

Chapter 10 Solutions