STATISTICS F/BUS.+ECON.-18WK. MYSTATLAB
STATISTICS F/BUS.+ECON.-18WK. MYSTATLAB
13th Edition
ISBN: 9780135901526
Author: MCCLAVE
Publisher: PEARSON
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Chapter 10, Problem 10.51ACI

Creating menus to influence others. Refer to the Journal of Consumer Research (March 2003) study on influencing the choices of others by offering undesirable alternatives, Exercise 7.80(p. 402). In another experiment conducted by the researcher, 96 subjects were asked to imagine that they had just moved to an apartment with two others and that they were shopping for a new appliance (e.g.. television, microwave oven). Each subject was asked to create a menu of three brand choices for their roommates; then subjects were randomly assigned (in equal numbers) to one of three different “goal'’ conditions—(1) create the menu in order to influence roommates to buy a preselected brand, (2) create the menu in order to influence roommates to buy a brand of your choice, and (3) create the menu with no intent to influence roommates The researcher theorized that the menus created to influence others would likely include undesirable alternative brands. Consequently the number of menus in each goal condition that was consistent with the theory was determined. The data are summarized in the table below. Analyze the data for the purpose of determining whether the proportion of subjects who selected menus consistent with the theory depends on goal condition. Use α = .01.

Goal Condition Number Consistent with Theory Number Not Consistent with Theory Totals
Influence/preselected brand 15 17 32
Influence/own brand 14 18 32
No influence 3 29 32
Source: Based on R W Hamilton, “Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others’ Choices,” Journal of Consumer Research, Vol 29. No 4, March 2003 (Table 2).
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Chapter 10 Solutions

STATISTICS F/BUS.+ECON.-18WK. MYSTATLAB

Ch. 10.2 - Prob. 10.11ACICh. 10.2 - Prob. 10.12ACICh. 10.2 - Mobile device typing strategies. Text messaging on...Ch. 10.2 - Prob. 10.14ACICh. 10.2 - Coupon user study. A hot topic in marketing...Ch. 10.2 - Cell phone user survey. If you subscribe to a cell...Ch. 10.2 - Overloading in the trucking industry. Although...Ch. 10.2 - Political representation of religious groups. Do...Ch. 10.3 - Find the rejection region for a test of...Ch. 10.3 - Consider the 2 3 (i e., r = 2 and = 3)...Ch. 10.3 - Refer to Exercise 10.20. a. Convert the frequency...Ch. 10.3 - Test the null hypothesis of independence of the...Ch. 10.3 - Refer to Exercise 10.22. a. Convert the responses...Ch. 10.3 - Safety of hybrid cars. According to the Highway...Ch. 10.3 - Purchasing souvenirs. A major tourist activity is...Ch. 10.3 - Prob. 10.26ACBCh. 10.3 - Are travel professionals equitably paid? Business...Ch. 10.3 - Eyewitnesses and mugshots. Refer to the Applied...Ch. 10.3 - Package design influences taste. Can the package...Ch. 10.3 - Job satisfaction of women in construction. The...Ch. 10.3 - Offshoring companies. Refer to The Journal of...Ch. 10.3 - Prob. 10.32ACICh. 10.3 - Prob. 10.33ACICh. 10.3 - Prob. 10.34ACICh. 10.3 - Prob. 10.35ACICh. 10.3 - Prob. 10.36ACICh. 10.3 - Prob. 10.37ACICh. 10.3 - Coupon user study. Refer to the study of a...Ch. 10.3 - Examining the Monty Hall Dilemma. In Exercise...Ch. 10 - A random sample of 250 observations was classified...Ch. 10 - Prob. 10.41LMCh. 10 - Made in the USA survey. Refer to the Journal of...Ch. 10 - Prob. 10.43ACBCh. 10 - Survey on giving and volunteering (continued)....Ch. 10 - Stereotyping in deceptive and authentic news...Ch. 10 - Prob. 10.46ACBCh. 10 - Prob. 10.47ACICh. 10 - Pig farm study. An article in Sociological Methods...Ch. 10 - Management system failures. Refer to the Process...Ch. 10 - History of corporate acquisitions. Refer to the...Ch. 10 - Creating menus to influence others. Refer to the...Ch. 10 - Prob. 10.52ACICh. 10 - Prob. 10.53ACICh. 10 - Prob. 10.54ACICh. 10 - Flight lesponse of geese to helicopter traffic....Ch. 10 - Prob. 10.56ACACh. 10 - Goodness-of-fit test. A statistics analysis is to...Ch. 10 - Prob. 10.58CTCCh. 10 - A television station has hired an independent...Ch. 10 - Suppose the television station believes that a...Ch. 10 - Generalize the situations in Exercises 1 and 2 to...Ch. 10 - In this Activity, you will revisit Activity 3.1,...Ch. 10 - Prob. 10.2.2ACh. 10 - Perform a x2 test for independence for the example...
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