Excellence In Business Communication, Student Value Edition (11th Edition)
11th Edition
ISBN: 9780133544213
Author: Thill, John V.; Bovee, Courtland L.
Publisher: PEARSON
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Question
Chapter 10, Problem 10.5bE
Summary Introduction
To determine:
What organizational approach does the writer use and what is the reason for it?
Introduction:
AIDA model: The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.
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Excellence In Business Communication, Student Value Edition (11th Edition)
Ch. 10 - Prob. 1CACh. 10 - Prob. 2CACh. 10 - Prob. 1LOCCh. 10 - Prob. 2LOCCh. 10 - Prob. 3LOCCh. 10 - Prob. 4LOCCh. 10 - Prob. 5LOCCh. 10 - Prob. 6LOCCh. 10 - Prob. 7LOCCh. 10 - Prob. 8LOC
Ch. 10 - Prob. 9LOCCh. 10 - Prob. 10LOCCh. 10 - Prob. 11LOCCh. 10 - Prob. 12LOCCh. 10 - Prob. 13LOCCh. 10 - Prob. 14LOCCh. 10 - Prob. 15LOCCh. 10 - Prob. 16LOCCh. 10 - Prob. 17LOCCh. 10 - Prob. 18LOCCh. 10 - Prob. 10.1AYKCh. 10 - Prob. 10.2AYKCh. 10 - Prob. 10.3AYKCh. 10 - Prob. 10aPYSMFACh. 10 - Prob. 10bPYSMFACh. 10 - Prob. 10cPYSMFACh. 10 - Prob. 10.4aECh. 10 - Prob. 10.4bECh. 10 - Prob. 10.4cECh. 10 - Prob. 10.4dECh. 10 - Prob. 10.5aECh. 10 - Prob. 10.5bECh. 10 - Prob. 10.5cECh. 10 - Prob. 10.5dECh. 10 - Prob. 10.5eECh. 10 - Prob. 10.5fECh. 10 - Prob. 10.5gECh. 10 - Prob. 10.6aECh. 10 - Prob. 10.6bECh. 10 - Prob. 10.6cECh. 10 - Prob. 10.7ECh. 10 - Prob. 10.8aECh. 10 - Prob. 10.8bECh. 10 - Prob. 10.8cECh. 10 - Prob. 10.9aECh. 10 - Prob. 10.9bECh. 10 - Prob. 10.9cECh. 10 - Prob. 10.9dECh. 10 - Prob. 10.9eECh. 10 - Prob. 10.9fECh. 10 - Prob. 10.9gECh. 10 - Prob. 10.9hECh. 10 - Prob. 1EYSCTPCh. 10 - Prob. 1SYCKO
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