Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 10, Problem 10.6AAC
Summary Introduction
To determine: What is the role of a sales manager in a store selling wireless devices and electronics, design a customer service survey to get customers’ views about sales associates, product quality, and customer loyalty?
Introduction/case summary (question specific): Organizations conduct customer surveys periodically with the aim of getting customers’ views in order to improve product and service quality. Different types of questions such as multiple choice, scale and open-ended questions are included in a survey questionnaire.
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A. List three questions you may ask your self in creating your research role?
b. List three common reasons why a reader may read your research?
c.
27) Market research should be an integral part of your business. * A) True B) False..
With qualitative and quantitative data collection options to combine into 1 qualitative data set and 1 quantitative data set that can be combined into a mixed-methods data collection strategy to answer the given business research question?
Chapter 10 Solutions
Essentials of Business Communication (MindTap Course List)
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Similar questions
- Which method of research can be used to obtain information if people are unwilling or unable to provide? A. Observation B. Focus groups C. Personal interviews D. Questionnairesarrow_forwardWhat is the difference between qualitative and quantitative research, and in what situations might you use each type? Provide an example of a study that might use qualitative research methods and one that might use quantitative research methods.arrow_forwardHelp me answer the given question. 6. What questions can a researcher ask on the planning phases of his research process?arrow_forward
- The Vice President of sales of International production company is wondering how the recently introduced marketing strategy is not working and the sales of the company is declining day by day. The situation becomes worsen when many competitors also introduced the similar products and its really affecting the sales of the company and the success of the organization was also at risk in the long run. A What is construct in a research? Write in your own understanding. B What would be the construct of the present business problem given above? C Develop the theoretical Framework of the present business problem from your understanding. NOTE : please answer all 3questions pleaasearrow_forwardWhy must doing research on the web have to demonstrate that it is a good research method? How is research on the Web continuing to evolve? 300 wordsarrow_forwardWhat do you think are the advantages of following and applying the advanced online research techniques? Cite one situation and explainarrow_forward
- 1. What are the ethical considerations in conducting a research? 2. Give 5 words and phrase that corse to your mind when you hear the word "RESEARCH".arrow_forwardA company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.arrow_forwardIn addition to forums, newsletters, blogs, and instant messaging, it would be good if you could explain social networking, online discussion groups, chat rooms, mailing lists, podcasts, RSS feeds, webinars, and email lists. In what ways are these tools advantageous to the process of doing online research?arrow_forward
- 3. Describe a type of research by which people are informed about what happened in previous time.arrow_forwardIn addition to forums, newsletters, blogs, and IM, it would be great if you could include an explanation of social networking, online discussion groups, chat rooms, mailing lists, podcasts, RSS feeds, webinars, and email lists. How do these innovations improve the quality of internet-based research?arrow_forwardSometimes, business research may be unnecessary. Explain when this could occur. What is the difference between applied research and basic research?arrow_forward
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