Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 10, Problem 10.7AAC
Summary Introduction
To determine: That if an American company is planning to expand its business to an Asian country. what will the report to the CEO of the company advising the company’s executives of the social customs, family life, attitudes, religion, education, and values constitute.
Introduction/case summary (question specific): Many American companies like to expand their business activities to foreign markets. However, those companies know little about the people of other cultures. Therefore, it is important to gather information relating to people and cultures of target markets. Both primary and secondary data can be gathered for this purpose.
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