EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 10, Problem 11QA
Summary Introduction
To explain: The meaning of decoy pricing and whether it is ethical.
Introduction: Decoy pricing is a kind of pricing strategy which is used to influence the purchasing decision of the consumer. This method of pricing has been in debate for quite some time as some marketers consider decoy pricing as ethical and some as unethical.
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- Explain these psychological aspects of pricing: price quality inferences, odd-even pricing. internal reference price. price lining, and prestige pricing.arrow_forwardDescribe price skimming and penetration pricing. What types of new products would be best suited to price skimming? What types of products will be most successful with penetration pricing?arrow_forwardWhat is Break-Even Analysis and Break- Even Pricing? Explain the factors affecting Price Sensitivity?arrow_forward
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