EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 10, Problem 16QA
Summary Introduction
To explain: The usage of bait and switch tactics, price fixing and predatory pricing by unethical marketers.
Introduction: There are some marketers who try to bring more profits by indulging themselves in unethical practices. Some of these tactics include using bait and switch, price fixing and predatory pricing.
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