EBK MANAGEMENT INFORMATION SYSTEMS
EBK MANAGEMENT INFORMATION SYSTEMS
16th Edition
ISBN: 9780135192047
Author: LAUDON
Publisher: VST
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Chapter 10, Problem 17CSQ
Program Plan Intro

E-commerce:

  • E-commerce denotes buying or selling of products online.
  • The areas of e-commerce include:
    • Online Retailing
    • Electric markets
    • Online Auctions
  • It provides online shopping for retail sales direct to consumers via web sites.
  • It uses demographic data through social media and web contacts.
  • It engages in retail for launching new services and products.
  • It has online financial exchanges for trading and concurrency exchanges.

Features of e-commerce:

The eight unique features of e-commerce are as follows:

  • Ubiquity:
    • Internet technology is accessible to the customers everywhere.
  • Global reach:
    • It displays that e-commerce grows to each part of the world.
    • It also allows commercial transaction among national boundaries
  • Universal standards:
    • It is also called as universal standards.
    • These standards are used for organizing e-commerce business that is exchanged across the world.
  • Richness
    • Video, audio, and text messages are possible in these features.
      • These features are merged into single marketing message and consumer experience.
  • Interactivity:
    • This feature works by communication with the user. The communication is done by a two-way method that is the consumer and supplier.
  • Information density:
    • Here, the technology decreases the information costs.
    • It improves the currency, accuracy and quality.
  • Personalization/Customization:
    • This feature is used to deliver the personalized message to individual and also to groups.
  • Social technology:
    • It supports the content generation and social networking.

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