Case summary:
The global group of business leaders founded the B team consider as a not for profit initiative for the purpose of doing business in a better way. The plan B is collective action of leaders for ensuring business become beneficial in the sense of social, economic, and environmental.
The B non-profit foundation V unite working the social and challenging issues like disease, conflict ,and climate change. The civil society and government could not solve the world’s problems alone. It is going to deals all of the teams with resources to create big impact
To discuss: Whether business become a force for good and the role of business leaders in addressing the global challenges such as poverty, income inequality, and climate change.
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- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning