Case summary:
The college graduates founded Company B in 1991 President M guides the strategic direction and evaluating the workforce. The main important uniqueness of Company B is to compare to other technology-driven companies is the longevity of the workforce. The company always ensures to give respect for the employees and the people get motivated and put the company best from them. A strong sense of community is one of the major stickiness factors to stay in the company or hold the employees for long.
The company always offers a platform for development both professionally and personally and it gives importance for rewards for the talent and dedication without considering how employees are started. Growth is also encouraged with a full slate of learning opportunities. Due to the good approach of the company towards employees they can win a good position in the majority of employees’.
To discuss: In what manner a company that is not in a “fun” industry use the motivational technique that Company B applies.
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