MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 10, Problem 5LO
Summary Introduction

To discuss: The use of labeling and packing in marketing.

Packaging is an element that refers to any product offered for sales with information conveyed through label.

Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it and regarding the contents and ingredients of the products.

Blurred answer
Students have asked these similar questions
Explain the definition and functions of packaging
What role do packaging design and labeling play in marketing and branding?
Describe the role of packaging and labeling inthe marketing of a product
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning