Concept explainers
Do social shoppers differ other online consumers with respect to spending behaviour? A study of browser-based shopping sessions reported that social shoppers, consumers who click away from social networks to retails sites or share an item on a social network, spent a
a. Is There evidence of a difference in the variances of the other values between social shoppers and other online shoppers?
b. Is there evidence of a difference in the mean order value between social shoppers and other online shoppers?
C. Construct a
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EP BASIC BUS.STATS-ACCESS (18 WEEKS)
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