EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 10, Problem 7QA
Summary Introduction
To explain: The influence of competitive environment, government regulation and consumer trends on prices. Influence of global environment on pricing strategies.
Introduction:Global environment involves all the micro and macro factors present in the environment in which the company is operating which can have a substantial effect on operations of a firm. It involves international components also.
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