Introduction to Information Systems, Binder Ready Version
Introduction to Information Systems, Binder Ready Version
6th Edition
ISBN: 9781119108009
Author: R. Kelly Rainer, Brad Prince
Publisher: WILEY
Question
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Chapter 10.2, Problem 10.1.2ITA
Program Plan Intro

Yield Management System:

Yield Management System or Revenue Management System is a variable pricing strategy that tries to leverage selling the entire available inventory and making the maximum profit possible by understanding, anticipating and influencing consumer behavior.

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