MARKETING - CONNECT ACCESS W/ETEXT
MARKETING - CONNECT ACCESS W/ETEXT
14th Edition
ISBN: 9781264475599
Author: Kerin
Publisher: MCG
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Chapter 10.2, Problem 10.2LO
Summary Introduction

To determine: The way in which the consumer and the business products and services are classified.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.A company gets new productsin two ways. One is acquisition and another one is developing a new product.

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